Into Coach – Unlock Your Potential

Into.Coach helps teams and individuals unlock their potential by increasing awareness and building sustainable approaches to work, personal life, and physical performance.

Feeling busy, stagnant, or lacking meaning? There's a better way that doesn't involve struggling or big sacrifices. Our coaching focuses on small, impactful changes that lead to lasting, sustainable changes.

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Interested? Send an email or book a short meeting with me and let's discuss how we can start!

Ville Lindfors

With 27 years of experience in the IT industry, I have carved out a niche as an accomplished entrepreneur specializing in developing, operating, and supporting SaaS solutions where reliability and quality are paramount. My journey has encompassed ERP systems, security, and Database-as-a-Service (DBaaS) businesses. Throughout, I have held a firm belief that there are no quick wins and that building trust is the cornerstone of success.

My extensive career has shown me that it's all about people, fostering psychological safety, and making small, gradual improvements. I emphasize work-life balance, recognizing that projects never truly end, especially when you are also responsible for their operation. This perspective has been a guiding force in both my professional and personal life.

Beyond my professional achievements, I have a long history in sports, competing in swimming and various other sports at a competitive level. My passion for physical and mental adaptation has led me to explore a broad spectrum, from sprint swimming to multi-day endurance quests. My approach has always been about building a path of progression and enjoying the process, trusting that results will follow naturally.

Two guiding principles have shaped my career and personal life:

Make It Happen: I focus on the goal and work backward to create a process to achieve it, without being constrained by roles or other factors.

Make Myself Redundant: I design my activities and processes so that people do not become dependent on me, allowing me to move on to new challenges.

My blend of technical expertise, strategic vision, and a deep understanding of human dynamics positions me as a valuable coach and leader in both the IT industry and the world of sports.

Certified Executive Coach

Professional Certificate in Executive Coaching, Henley Business School 2021

Personal Trainer

PT-Akatemia 2018